Maximum Performance – Shell corporate article


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Synopsis


Here’s an example of a B2B article written for Shell Exploration and Production’s quarterly EP Technology publication, of which I was also the editor.

The purpose of the article was to demonstrate Shell’s commitment to continuous improvement and their ability to add value to clients through the revitalised Drilling the Limit project, for which they had consulted with their partners at Ferrari.

Visually, we decided to focus on the image of the Ferrari Formula One team creating a strong breakout in a magazine that was otherwise heavy in technical content.

The article was praised by both the client and reader for the way in which it engaged the reader and added a new dimension to a business story.