2011 Triumph Speed Triple 1050 World Press Launch


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Speed Triple 1050 press launch, October 2010

When

Where

Synopsis


While working at Triumph Motorcycles, Paul conceived, planned and executed the world press riding launch for  the latest version of its flagship model, the Speed Triple 1050.

With the new model promising outstanding agility, the decision was made to run a track based launch to really showcase the bike’s capability to the 70 journalists flown in from around the world. The Ascari Race Resort close to Ronda, Spain, was chosen due to its premium nature and challenging layout, which is less like a modern racetrack and more akin to a stunning combination of A and B roads – but with run off areas should riders get it wrong.

Taking into account budget in these challenging times, Paul maximised value by utilising the venue for a brochure shoot ahead of the journalists arriving and negotiated hard with suppliers to ensure the best prices and subsequently the return on investment.

The two day event went without any hitches and gained massive PR coverage for this important new model.