2010 Triumph Sprint GT press launch

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With sales of sports touring machines at a low ebb, Triumph’s Sprint GT may not have been the most important bike in the range – however that do not mean that the new model did not need a full press riding launch to give it a push into the marketplace.

With the infamous ‘ash cloud’ causing travel chaos to an already tight schedule the event proved challenging but with flexibility and initiative, the event team ensured that all 60 journalists had ample time to experience the bike and get the all-important photographs required for their articles.

Being a spring event, the Sprint GT press launch provided a rare opportunity for Triumph to showcase the ‘Best of British’ with Paul developing a route on probably the UK’s best riding roads, through the lochs and glens of the Scottish Highlands and terminating in the wonderful Duisdale House Hotel on the Isle of Skye. The event route was universally praised, with the early morning starts quickly forgotten about as the group rode on the dramatic and deserted A87 towards Fort William.

A unique aspect of this event was an extended schedule for the final riding group, consisting of the non-European media and social media champions, who picked the bikes up in Scotland and rode through the Borders, Lake District and Yorkshire Dales, ending their trip at the Triumph factory where they toured the facilities and met the CEO and head of product development.