2006 Yamaha YEC brochure


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Here’s an example of one of the many Yamaha YEC race part brochures produced by Paul.

These simple brochures provided many challenges with a need to communicate many messages in many languages and produce the brochure ahead of the bike’s public unveiling, while working with a limited number of assets and to an understandably small budget for these highly specialised low volume parts. The project involved the rewriting of numerous texts written my Japanese engineers, repackaging the information to make it more concise and relevant to non-technical customers.

Written and project managed by Paul, this brochure is an example of a cost effective marketing piece meeting the client’s specification and delivered to ultra-tight deadlines, mixing emotional messages with the all important technical details.

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